Trace Sensing Technologies
When emerging biotech diagnostics company Trace Sensing Technologies reached out about building an entire branding and identity package for their TRACE-E breath sensing device, as well as UI and UX design for the device itself, I was ready for the challenge. What’s more, this technology stands to change people’s lives by diagnosing numerous diseases and conditions far earlier than current diagnostic means.
Brand Identity
The brand needed to convey the dynamic nature of the technology, and promise to enhance health outcomes for millions, as well as stand out in a crowded healthcare space.
Inspiration
I was first inspired by a photograph of the device sensor itself, which is the heart of the TRACE-E product. Its vibrant colors were the perfect starting point for building the brand.
I was also inspired by the Caduceus; an icon of the medical profession. Its “T” like shape surrounded by a pair of serpents became the core of the mark. Finally, the inclusion of the wave graphic visual, that also mimics the serpentine shape in the Caduceus, was the perfect metaphor for the data that the TRACE-E product delivers: data that will one day save lives.
The Mark
The mark, paired with custom typography for the name “TRACE”, is a striking identity that can be used in a number configurations, examples of which are below.
Sensor and App Icons
Using the original sensor photograph, I created vector versions for application in marketing and iconography. The striking, colorful image is eye-catching, vibrant, with an optimistic color palette.
Website
The Trace Sensing website needed to convey the exciting nature of the technology, and well as the promise it has for improving people’s lives. It needed to serve interests in the healthcare sector, potential investors, the FDA, and curious individuals as well. Check out the website, which continues to evolve.
Product Design, UX, and UI
My work on the project extended beyond standing up a new brand. It also included UX and UI design of the clinical software, as well as the device itself.
The Device
Extending the brand to the TRACE-E device itself was made to stand out in a crowded healthcare technology space. The design included front and back panels as well as consultation on industrial design for patient and clinician interaction experience.
UX and UI Design
Due to non-disclosure restrictions, I am unable to share screenshots of the device UI at this time, however these are the primary considerations taken when making decisions on how the device would operate in a clinical setting:
The will be used by a professional in a clinical healthcare setting.
It required both audio and visual cues for operation, including those to guide the patient through the process of a diagnostic test.
Visual cues for the patient on the screen attached to the device needed to be simple and easy to read.
In the demanding healthcare environment, it needed to be easy-to-use, efficient, and frictionless.
There could be no room for error in the final diagnostic data provided.
Device errors, including those made by clinicians or patients during the testing process, had to be clearly communicated and recoverable.
Special considerations needed to be made for forthcoming clinical and FDA testing, including how data is handled and recorded.
These are among many other considerations that were needed to be made for a breakthrough device such as TRACE-E.
Please reach out for more information.